Well then, here it is. We started on a holiday - 1^st nov 2007.
How? with pocket money.

And why? Because many clients found our ability to decode what the consumers are saying or not saying useful.

And, that you'd agree, is so important in developing advertising.

You can spend and even outspend competition, but if the consumer is doing the "deaf act" with your brand, All the money is down the drain.

Our entire team understands this well.